THE STORY OF LILAC
WHERE IT ALL BEGAN
In the summer of 2022, Lila started as a small idea during a trip to Valencia. When I discovered a store full of hair clips, I immediately thought: Wow! And it inspired me to make something different than the standard black clips. This is how the dream was born: a collection full of femininity, character and handmade craftsmanship.
THE FIRST COLLECTION
Our very first collection contained the iconic Delft Blue clip, and a video of someone wearing it on their bike quickly went viral. Since then we have expanded with matching toiletry bags and accessories. Step by step it became an increasingly colorful party.
OUR FIRST SALE POINT
Our first point of sale was a milestone that we are extremely proud of. This was followed by more and more stores selling our items. It remains a "pinch me" moment to see our products in such beautiful concepts. We now have many happy customers and our products are available in several stores.
MORE THAN A BRAND
Lila is growing and growing, and is increasingly becoming a lifestyle brand. There are many great things planned: we will continue to innovate, expand and create our icons. And all thanks to you, our dear Lila fans, who continue to inspire and support us. The adventure has just begun!
FROM DREAM TO REALITY
That same evening I immediately went on a voyage of discovery: what is actually involved in starting your own brand? From finding the right materials and suppliers to designing the first prototypes. Less than a month later I had my very first samples in my hands, and that's when the real adventure really began.
A GROWING LOVE
What started with hair clips quickly grew into a full-fledged collection of toiletries and bags. Designing, combining colors and experimenting with new ideas keeps it fun, just the way Lila should be.
BEHIND THE SCENES
In the summer of 2024 I made a special trip to China to see with my own eyes where our clips come to life with so much love and craftsmanship. Since then, we receive regular (video) updates from India about the production process, new collections and iconic designs that come to life. Are you curious? Follow our sparkling Suus on TikTok via @suusouds for a look behind the scenes!
WHERE IT ALL BEGAN
In the summer of 2022, Lila started as a small idea during a trip to Valencia. When I discovered a store full of hair clips, I immediately thought: Wow! And it inspired me to make something different than the standard black clips. This is how the dream was born: a collection full of femininity, character and handmade craftsmanship.
FROM DREAM TO REALITY
That same evening I immediately went on a journey of discovery: what is actually involved in starting your own brand? From finding the right materials and suppliers to designing the first prototypes. Less than a month later I had my very first samples in my hands, and that's when the real adventure really began.
THE FIRST COLLECTION
Our very first collection contained the iconic Delft Blue clip, and a video of someone wearing it on their bike quickly went viral! Since then we have expanded to include matching toiletry bags and accessories. Step by step it became an increasingly colorful party.
A GROWING LOVE
What started with hair clips quickly grew into a full-fledged collection of toiletries and bags. Designing, combining colors and experimenting with new ideas keeps it fun, just the way Lila should be.
OUR FIRST SALE POINT
Our first point of sale was a milestone that we are extremely proud of. This was followed by more and more stores selling our items. It remains a 'pinch me' moment to see our products in such beautiful concepts. We now have many happy customers and our products are available in several stores.
BEHIND THE SCENES
In the summer of 2024 I made a special trip to China to see with my own eyes where our clips come to life with so much love and craftsmanship. Since then, we receive regular (video) updates from India about the production process, new collections and iconic designs that come to life. Are you curious? Follow our founder Suus on TikTok via @suusouds for a look behind the scenes!
MORE THAN A BRAND
Lila is growing and growing, and is increasingly becoming a lifestyle brand. There are a lot of great things planned; we continue to innovate, expand and create our icons. And all thanks to you, our dear Lila fans, who continue to inspire and support us. The adventure has just begun!
